Strategic branding for ambitious
professional service firms.

We get stuck more often than we admit.

At school. Driving somewhere unfamiliar. Running a business. Standing in a supermarket aisle, wondering where on earth they’ve moved the coffee.

What’s the answer? Where am I going? What do I do next?

And yet, so many people would rather stay silent than ask.

We’ve recently launched a new website for Wilson Builds.

Wilson Builds create high-quality, bespoke timber frame homes, so the objective was simple; ensure their website reflects the same level of craft, care, and attention to detail as their work on site.

If you’ve ignored your brand and marketing for years and suddenly realised you need to ‘do something’, it can feel daunting.

It usually starts with a trigger.

An upcoming event.
A competitor seems to have upped their game.
Sales have dipped slightly.
A new employee asks, “What exactly are we doing about marketing?”

Businesses ask me the same question over and over again: How do we stand out? What’s fascinating is that the question is often followed, almost immediately, by a suggestion that they’d like to do something similar to their competitors. A similar tone of voice, a similar visual style, a similar content format, sometimes even a similar tagline. The desire is distinction. The instinct is imitation.