Case study:
Murton & Co
Providing a guiding light to the energy experts
Working with great companies gives us an even greater responsibility to be the ‘guiding light’ in helping them to reflect the strength of their brand.
Bespoke Brands worked with Murton & Co to produce a new identity, supporting collateral and strategic marketing support, giving them the confidence to go after large contracts like Assura, a company that owns and manages over 600 health care buildings in the UK. Boasting a strong brand has given Murton & Co the ability to consolidate their position as the ‘go-to experts in energy efficiency’.
Overview
Murton & Co first engaged with Bespoke Brand’s Marketing Director Neil at a business development course for business owners. They were really impressed with him and what he was contributing to the group. Meeting him at a later date during a client meeting was the spark that ignited the start of a beautiful relationship.
The challenge
Murton & Co was doing okay, but they felt they were ‘just rumbling along’. They reached out to Bespoke Brands because they wanted more of a consistent approach to marketing and they wanted to get their message out there. They wanted Bespoke Brands to position them in a better light. Murton & Co were searching for a ‘guiding light’ to direct them. The company felt they needed an independent pair of eyes to scrutinise them from the outside because it’s hard to see the business from within. They wanted to see what they were presenting to the world, both in imagery (branding) and what their prospective clients see.
Why Murton & Co chose Bespoke Brands?
Murton & Co felt they had no choice: it was a continuation of a good relationship. They were happy with the initial work that Neil produced. They felt secure in the knowledge that the level of service would continue. Neil provided support with the strategic direction and Lance supported them with creative visual representation. They feel Bespoke Brands has a good set up and platform where the people work together with different niches. In short, Neil and Bespoke Brand’s Creative Director Lance, both complement each other.
The service and the solution
Bespoke Brands understood the message and the business after initially creating the new Murton & Co branding. They were able to provide a platform to move forward with and brought in other experts, like Huddle Social and a PR journalist Helen Gregory. Bespoke Brands generated ideas and a clear strategic vision for the brand. They were able to ask pertinent questions like where the market is going. But they were also able to bring a creative flare. They used the story of ‘The Three Little Pigs’, taking the complex service offered by Murton & Co and applied it to a simplistic idea that made it memorable for their audience.
“Using ‘The Three Little Pigs’ was an absolutely genius idea and the way it was just relevant to the service that we offer. We’ve had some really good responses on the back of that campaign. Working with Bespoke Brands has really been great; we’re really excited to see what other creative juices both Lance and Neil can muster up.”
“We know that we can rely on Bespoke Brands.”
Our thoughts...
It is always wonderful working with people like Jonny and Caroline at Murton & Co, and the rewards that we reap from seeing them thrive are innumerable. Through working closely with Murton & Co, we were able to fully understand the ethos of their company and respond by creating a strong brand that reflects the quality of their service and products that they offer. We are delighted to be able to shine a light on the amazing services that they offer by being that ‘guiding light’.
“Bespoke Brands is quite simply awesome. I say this after having worked with a number of design agencies over the years for redeveloping our website, creating marketing material and so on. Neil and Lance approach things in a holistic way and challenge the status quo. They never seem to be short of ideas. They are just fab to work with.”
Jonathan Murton-Lavelle, Managing Director, Murton & Co