Working with wide range of clients and sectors is a continual source of new experiences and learning that we are more than happy to share with you in the hope it can be useful to those facing similar business growth challenges.

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The sound of a brand: Why sonic branding matters

Think about the last time you heard the Netflix ta-dum, the McDonald's ba da ba ba ba, or the Intel bong. You probably recognised them instantly, right? That’s the power of sonic branding.

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Neil Corrigan Neil Corrigan

Why rebranding during an economic downturn could be the ultimate flex

Let’s be clear: a rebrand isn’t a magic bullet, nor is it the right move for every business. A shallow, cosmetic makeover with no real substance may generate temporary buzz, but it won’t lead to sustained success. However, when done for the right reasons and with a strategic approach, rebranding during an economic downturn can position a company for long-term growth and resilience.

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The state of the design industry: The wild west of creativity

Design is everywhere. From the apps we use daily to the branding that defines our favourite products, good design has the power to shape our world. Yet, despite its undeniable importance, the design industry remains a chaotic free-for-all where anyone with a laptop and a copy of Canva can call themselves a ‘designer.’

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The Big Apple, Big Ideas, and Even Bigger Optimism

After an incredible five-day trip to New York, to say we had a great time would be an understatement. The city never disappoints—its energy, its creativity, and the people who make it all happen. From early-morning coffee-fueled meetings to late-night conversations over a Manhattan (or two), we met some truly inspiring people who reminded us why we love what we do.

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For us, it's about people

At the heart of everything we do, you'll find a simple truth: it's about people. It's about the connections we forge, the friendships we build, and most importantly, it's about how we can help those people succeed. We believe that success isn't a solitary pursuit; it's a collaborative journey, and we're honoured to be a part of yours.

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Survive or thrive? Why cutting back on design & marketing in a downturn is a risky move

In uncertain economic times, businesses instinctively look for ways to tighten their belts. Unfortunately, design and marketing are often the first budgets to be slashed. While this may seem like a logical short-term cost-saving measure, history tells us that cutting back on branding, design, and marketing can do more harm than good in the long run.

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Neil Corrigan Neil Corrigan

Why is Marketing still the most misunderstood area of business?

Marketing is one of those fields where everyone thinks they can do it - until they actually have to. It's often dismissed as "just social media," "a bit of advertising," or "something we’ll figure out later." In reality, marketing is one of the most complex, strategic, and essential aspects of running a business. Yet, it's also the most misunderstood.

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Bespoke Brands Bespoke Brands

The highs and lows of a designer: A comedy of pixels

Ah, the life of a designer, where creativity meets chaos, and every project is an emotional rollercoaster. Some days, you feel like a design god, turning briefs into branding gold. Other days, you’re questioning your life choices after a client asks you to ‘make it pop’ for the fifteenth time.

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Canva designs and copyright: Who owns what?

Right now, designing graphics has never been easier. Platforms like Canva empower professionals and amateurs, to create everything from social media posts to full-fledged branding assets. But when it comes to legal ownership, things can get complicated.

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Thanks, but no thanks

We understand more than anyone the pressure to keep work flowing, especially in the current climate. Every email, every phone call, and every potential project represents a lifeline, a chance to keep afloat. And honestly, we hate turning work away. It feels like a betrayal of our hustle, a missed opportunity.

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Let’s make 2025 the year you and your business thrive

Next year we want to help even more businesses achieve the success they deserve, which is why we’re offering a limited number of 1-hour virtual introductions to a select few businesses and professionals like yourself.

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It’s time to create change

The only constant in life is change. And amidst this changing landscape comes waves of uncertainty and we have all felt the weight of rising inflation and economic pressures over recent weeks. The headlines often paint a concerning picture, and it’s easy to feel overwhelmed.

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Stay true to you: The case of Jaguar’s new rebrand

As many of you may have seen this last week, there has been a huge outpouring of anger and outrage towards Jaguar’s new rebrand. Some have gone as far as saying that it is surely the death of a once great brand by trying to pander to a new woke mindset.

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Bespoke Brands Bespoke Brands

Getting to know you

All businesses face the challenge of standing out in a sea of noise. For design and marketing teams, this isn’t just about throwing together a few attractive visuals or catchy slogans. It’s about diving deep beneath the surface to truly understand the unique essence of each client’s business.

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