Case study:
Where The Heart Is
Heartfelt impressions
At Bespoke, we love working with fellow creatives, so when artist Dave Robinson approached us to help shape the brand identity for his new business, Where The Heart Is, we were all in. Dave is an old friend and former fellow student of Bespoke Co-Founder Lance Corrigan, and his vision for this project was something truly special.
The concept behind Where The Heart Is
Dave’s artistic talent lies in capturing the charm and character of local landmarks, transforming them into beautifully crafted gifts and merchandise. His new venture aims to bring these unique designs to a wider audience, selling through high-end retailers. But to make a lasting impression on these prestigious buyers, he needed more than just great artwork, he needed a strong, professional brand identity.
The difference between art and branding
As designers, we understand that creating a brand identity is very different from creating artwork. While Dave’s pieces are expressive and personal, a brand needs to be versatile, recognisable, and consistent across multiple platforms. Our challenge was to capture the essence of Where The Heart Is in a way that felt authentic to Dave’s artistic style while also giving his business the credibility and polish needed to appeal to retail decision-makers.
Creating the brand identity
Bespoke worked closely with Dave to develop a brand identity that reflected the heart of his business, celebrating local culture and craftsmanship. This involved:
Designing a timeless and elegant logo that complements his artistic work without overshadowing it.
Creating a colour palette and typography that evoke a sense of place and heritage.
Developing brand guidelines to ensure consistency across packaging, marketing materials, and online presence.
The final brand identity gives Dave the confidence to present his work in a way that aligns with the expectations of premium retailers. It allows his artwork to shine while providing a professional framework that makes his business instantly recognisable and memorable.
Looking ahead
With his brand now firmly in place, Dave is ready to pitch Where The Heart Is to some of the UK’s most respected retailers. We’re excited to see where this journey takes him and proud to have played a part in bringing his vision to life.
“I felt extremely fortunate to work with Bespoke Brands on my new brand identity. They not only understood the brief, and my future aspirations and requirements for the company, but added so much more to the mix in terms of creativity, future strategy and marketing ideas.
Lance and Neil were so enthusiastic in their approach and the final brand concepts they created have surpassed all my expectations. They really have got me ‘Retail Ready!’
I am excited to show Where The Heart Is to the world. But not only that, I am excited to work with Bespoke going forward and sharing the journey with them.
Thank you!”
Dave Robinson, Where The Heart Is