Taking the P’s
Conventional marketing plans and strategies tend to focus on the 4 P’s - product, pricing, place and promotion.
But is that all there is to successful marketing?
Of course, the strategy and promotional tactics need to be aligned to research, opportunities, strengths, values and goals which are established before defining the 4 P’s. Think of these as the foundations on which to build a robust strategy.
In my own experience (over 28 years in marketing management and consulting), the 4 Ps have expanded to 10 that for me all need careful consideration to achieve success in the constantly changing and increasingly complex and competitive markets.
So what are my 6 other P’s? They can be best summed up like this…
Marketing ‘performance’, for me at least, is about positioning, pricing and promoting products and services in the right places and periods to the right people to increase their propensity to purchase and generate profits.
And if proof were needed that this approach works, check out our success stories featuring the likes of Skills Shop, Murton & Co and System Potential
If you’d like help with your P’s, feel free to message me.
Author: Neil Corrigan
Branding and marketing specialist helping businesses grow their client base, market share and turnover.
