Choosing the right payment option for your marketing and design needs
At Bespoke, we understand that every business has unique needs and financial considerations. That’s why we offer two flexible payment options for our marketing and design services: Ad Hoc and Retainer. Each comes with its own benefits, and the best choice depends on your business structure, goals, and budget.
Ad hoc projects: Flexibility without commitment
Our ad hoc option is ideal for businesses that need marketing and design support on a project-by-project basis. This model allows you to engage our services whenever required, without a long-term commitment.
Key benefits:
Greater flexibility: Engage us only when you need support, making it ideal for businesses with fluctuating marketing needs.
Cost control: Pay only for the work you require, without ongoing financial commitments.
Project-based support: Whether it’s a logo design, website update, or marketing campaign, you can use our services as needed.
However, ad hoc work does have some considerations. Since there’s no ongoing engagement, availability may be limited at peak times. Additionally, because we’re responding to specific requests rather than working with you continuously, there may be a learning curve as we familiarize ourselves with your brand and objectives.
Retainer: A partnership for long-term success
For businesses looking for a strategic, ongoing marketing and design partnership, our retainer option provides dedicated support each month. This model involves a monthly payment, typically for a minimum of 12 months, ensuring consistent and proactive marketing efforts.
Key benefits:
Dedicated account management: Enjoy the support of a dedicated team member who understands your brand inside out.
Marketing momentum: Regular engagement allows for better strategic planning, execution, and long-term success.
Proactive support: With ongoing collaboration, we can anticipate needs, generate fresh ideas, and keep your marketing efforts aligned with your goals.
Better and faster results: In our nearly 50 years of combined experience, businesses with a retainer agreement achieve more consistent and impactful outcomes.
Some businesses may see retainers as less flexible, but the long-term benefits of steady marketing efforts far outweigh the potential downsides. A retained relationship enables us to be proactive rather than reactive, helping you stay ahead in your industry.
The choice is yours
We’re here to support our clients in the way that works best for them. Whether you prefer the flexibility of ad hoc projects or the structured, strategic support of a retainer, we’re happy to collaborate in a way that suits your business needs.
If you’re unsure which option is right for you, let’s have a chat! We’d love to understand your goals and recommend the best approach to help your business grow.
Author: Neil Corrigan
Branding and marketing specialist helping businesses grow their client base, market share and turnover.
