"You ask a lot of questions!"
In my experience, marketing and design projects can be a lot like decorating.
When painting or papering an interior, failure to prepare surfaces or mask properly can massively impact the quality and end results.
In the same way, inadequate familiarisation with the project brief and poor planning can massively compromise the rewards and returns of a campaign or promotion.
With timescales often constrained due to tight deadlines, it can be tempting to make assumptions in order to expedite the planning phase and get the job done on time and on budget.
It’s understandable that when there are time and budget pressures, clients might get frustrated being asked lots of questions.
By asking the right questions, we can a get clear picture of a client's resources, needs, challenges, desires, expectations and aspirations. And it's only then we're in a position to confidently move forward with the project and make sure we optimise the returns from our collective efforts and expenditure.
It's also one of the reasons we’re called Bespoke. If you need a suit but you’re in a rush, it may be that the only viable option is to grab something off the peg which ‘will do for now’ - and that’s fine, as we’re more likely to accept the fitment or durability might not be the best.
But by taking the time to get the measure of the client and their needs, the end result is something much more considered, tailored, confidence-inspiring and effective when delivered.
Author: Neil Corrigan
Branding and marketing specialist helping businesses grow their client base, market share and turnover.
